Florida Home: The best local real estate site anywhere in the history of all things
And we have the giant banner to prove it. And the giant coffee pots. Tomorrow we introduce Florida Home to the local real estate community, with a public launch coming soon. Powered by the platform built for our old Backyard Post concept, built on a foundation of Real Neighborhoods™, and fueled by salsa and awesome, Florida Home will be the first official digital product to emerge from my insane four-year personal obsession with breaking down our vast, horizontal, suburban area into its elemental geographic communities.
I can’t tell you what an amazing relief it is to finally see my big, beautiful Real Neighborhoods™ database at last emerge from its chrysalis. We still have at least two years worth of existing ideas and plans to implement, but I’m proud of this important step away from the short term-obsessed, fear-driven outsourcing of our future.