links for 2009-03-03
By William M. Hartnett on Mar 3, 2009 in daily links
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Interactive chart showing the 50 most expensive soccer players by cumulative, inflation-adjusted transfer fees.
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"When it comes to the supply-and-demand balance of online advertising, the supply side is winning – and that's hurting click-through rates and CPMs, and worrying premium publishers that need to boost both to underwrite their content. But in one case study, a publisher has managed to buck the trend of declining click-through rates with a potential solution: creating scarcity."
