links for 2008-11-07 »
By William M. Hartnett on Nov 7, 2008 in daily links | 0 Comments
How one paper solved its 'Monday problem' - Reflections of a Newsosaur
"The Lawrence (KS) Journal-World solved the problem of weak advertising on Monday by creating a themed edition for women that generated some $340,000 in revenues at launch from mostly new accounts." GM Al Bonner explains "how the paper sold almost all the ad positions [...]
