links for 2008-09-25 »
By William M. Hartnett on Sep 25, 2008 in daily links | 0 Comments
Why Isn't Facebook Making More Money? (Hint: Advertiser Value and User Value Are Not Aligned) - Publishing 2.0
"With Google, the value to users and the value to advertisers is perfectly aligned. Everybody wins. With Facebook, if you read between the lines, it’s really the same value proposition as traditional advertising — advertisers forcing themselves on [...]
