Archive for August 1st, 2008

Got tired old lede based on a trite advertising slogan? »

By William M. Hartnett on Aug 1, 2008 in newspapers, whinging | 4 Comments

More bad newspaper writing that makes my eyeballs hurt: The “Got _____?” lede. The original “got milk?” ad campaign is bad enough, but to see its udder-tainted influence afflicting the brains of newspaper reporters is worthy of an Official Hartnett Brand Writing Whinge™. Stupid, lazy, meaningless. Not much more to say about it.
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links for 2008-08-01 [delicious.com] »

By William M. Hartnett on Aug 1, 2008 in daily links | 0 Comments

Disappearance of a financially golden newspaper period - The Media Business
"Voices in and around the newspaper industry would have us believe the industry is falling apart and taking its last gaps. Investors are fleeing newspaper companies, publishers are decrying the lack of newspaper advertising growth, debt challenges are plaguing many companies, and there are layoffs [...]