links for 2008-02-14
By William M. Hartnett on Feb 14, 2008 in daily links
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“The Palm Beach Post has decided to actually do what so many people in journalism have only been willing to talk about.” Hey, I think I know that place.
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“As all newsroom reorganizations do, this one will go through some revisions, I’m sure. But I love the basic structure and focus on getting news out as quickly and accurately as possible.” Yep, I definitely know that place.
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“Newsroom reorgs done to effect change in online production in many cases turn out to be just lipstick-on-a-pig exercises … The Palm Beach Post actually is doing a reorg that may prove more meaningful than that …” I’m seeing a trend in these links.
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Advertisers: “… what they should really be doing is stop counting clicks and start measuring things that actually matter to their business, like sales or brand awareness. Counting clicks is easy. Measuring meaningful economic returns is not.”
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“… data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked.”
