It’s customer service and marketing, stupid »
By William M. Hartnett on Oct 12, 2007 in featured, newspapers | 2 Comments
> The Philadelphia story: PRSA member Brian Tierney takes pride in running his hometown daily newspapers (Public Relations Society of America)
(Via Romenesko)
A must-read, here. Tierney touches on a couple of points that are easily overlooked in our understandably editorially focused discussions about the future of newspapers: marketing and customer service, for both advertisers and subscribers. [...]

















