Read carefully, share widely
Credit to Mindy McAdams for wading through her reading backlog and finding this gem: Media Convergence: ‘Just Do It’
“Darwin explained that the species that are the best at adapting to change will survive. It won’t necessarily be the biggest news organization (remember the dinosaurs), nor the newspaper that now has the highest circulation or has the editors and reporters earning the highest salary. It will be the news entity that learns how to adapt fast to the changing media habits of those it serves, and newspapers have been notoriously slow in doing this.
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But as they say in Northern Jutland: Stop just talking about it. Just do it!“