Which would you rather have?
By William M. Hartnett on Apr 9, 2007 in newspapers
>Pulitzers Just One Week Away: Here Is Latest ‘Finalist’ List (E&P)
Newspaper editors, let’s rap. I realize this is a gross oversimplification, probably even a bit silly, but I’m still dying to know: What would you rather have, two or three Pulitzer finalists, or the 10,000 subscribers you seem to lose every circulation reporting period?
I’m not implying prizes and circulation — actually, let’s call it audience and revenue instead — are exclusive. I’m just asking: Which are you working harder to secure?
