If children can read this …
By William M. Hartnett on Feb 19, 2007 in oddities
>Horror Movie at High Pitch in TV Ad Aimed at Teenagers (NYT)
“If you can’t hear the advertising, then maybe the movie isn’t for you. That was the implicit message in a television commercial for ‘The Messengers,’ a horror film from Sony’s Screen Gems division that opened on Feb. 2. In addition to the usual ominous music, slow-motion images and deep-voiced narration, the commercial featured a high-pitched noise that most adults are unable to hear.”
Pffft, like this is cutting edge marketing. Newspapers have been doing the opposite for decades: Producing news and information that’s completely invisible to people under the age of 40.
